brian mcsherry

Bread and Roses Film Festival is an ongoing project that is set to finish in Spring 2023. The client was in need of brand identity, which included logo, website, and social media assets.

*in-progress anticipated Spring 2023

The New Social Darwinists is an Augmented Reality project that utilizes Meta’s SparkAR platform to test the amount of free speech granted in the new MetaVerse.

*Spolier alert: They deny posting your work if you criticize Facebook, Mark Zuckerberg, or Amazon.

The New Social Darwinists
During the 19th century Social Darwinists, Herbert Spencer and William Graham Sumner, touted their concepts of economic/societal “survival of the fittest” and the ongoing benefit of hereditary wealth, which inadvertently doomed not only the physical world, but also the virtual, augmented, and spiritual.
Social Darwinism galvanized robber barons, such as Andrew Carniege and John D. Rockefeller, into delusional acceptance of their wealth and the steps taken to achieve it without remorse. As Rockefeller states: “The growth of a large business is merely a survival of the fittest… The American Beauty Rose can be produced in the splendor and fragrance which brings cheer to its beholder only by sacrificing the early buds which grow around it. This is not an evil tendency in business. It is merely the working-out of a law of nature and a law of God.” Ironically, these industrialist barons would destroy the beauty of nature for their quest of economic divinity. Those who dissented to the “law of nature” were seen as “social meddlers”. These reformers were viewed as delusional laborers that did not believe in the survival of the fittest, and wanted to create an artificial world of glee. In Sumner’s view “the social meddlers had been laboring under the delusion that, since there are no natural laws of the social order, they might make the world over with artificial ones… to remake it with their petty desires…with the premise that “everybody ought to be happy”.
Here in the 21st century, we still have robber barons destroying the beauty of nature for their quest of economic divinity. They still sacrifice the laborers through the union-busting activities of Google, Amazon, Tesla, and Facebook. While the physical world is in shambles from the previous hereditary wealth wreath, the new Social Darwinists look towards the stars and the artificial.
Sumner’s quip on laborer’s creation of an artificial utopia where “everybody ought to be happy”, could have existed with open-source/public domain technology such as, three.js, ar.js, which revolted against natural rights. However, the barons have invaded. This work is hosted on Facebook’s (or “Meta’s”) SparkAR platform. These augmented or artificial experiences are sacrificial buds. Hopefully, this dead design will galvanize others to be social meddlers, reformers, and technological unionizers.